The employment landscape is evolving, making recruitment an increasing challenge for the tourism and hospitality sector. Attracting and retaining talent can no longer follow traditional methods. Instead, tourism businesses must recognize the key factors that drive employee retention and contribute to long-term industry success.

By Laurie Ballantyne, Founder, CoHR Solutions 

Over 63% of people use search engines to learn more about products and services they consider buying. Less than 1% of those people check past the first page. So if your business isn't found on the first page, you are missing out on a huge number of potential customers.

By Dylan Borstmayer, Marketing Consultant, Stealth Media

A fresh perspective on recruitment within the tourism and hospitality sector is pivotal. The focus of employers is to harness innovative strategies to attract and retain top talent in a challenging and competitive market. 

By Hughes Recruitment & Strategy Collective

Understanding and identifying target customer sis essential for effective marketing, as it ensures that messaging and tourism experiences align with the right audience.

By Jeanette Lye, Director of Planning and Research, Tourism Saskatchewan

In the fast-paced world of tourism, managing difficult customers is an inevitable part of delivering exceptional service. Today's travelers have high expectations, and when those aren't met, dissatisfaction can quickly escalate.

By Rachel Glover, Director of Diversity & Inclusion Programming, STEM Consulting Inc.

In the digital world, it is critical for brands to create photos that pack a punch and engage your audience: technically sound photos that command attention, stand to, tell a story, target your desired market are rolled out strategically. 

By Chris Sikorsky, Owner and Creative Director, Sikpics Productions

Creating algorithm-friendly content helps businesses engage their target audience, boosting reach, followers, product awareness, and bottom-line growth.

By Ashley Drummond, CEO, WOW Factor Media